Intentional design
Everything we do starts with why
Made with care
We believe in giving babies the safest
A team with a goal
Real people making great products
Baby Wash + Shampoo (Unscented)
Clean Toto Baby Wash & Shampoo is a gentle, plant-based cleanser crafted with love for the most delicate skin and hair. Made with soothing aloe, nourishing olive oil, and calming panthenol, it cleans without stripping away natural moisture. A touch of natural vitamin E helps protect baby’s skin barrier, while our sulfate-free, fragrance-free formula makes bath time safe and tear-free.
Formulated without harsh chemicals, dyes, parabens, phthalates, phenoxyethanol, or sulfates — just clean, simple ingredients you can trust. The silky lather rinses easily, leaving skin soft and hair smooth, so your baby feels fresh, happy, and cuddle-ready after every bath.
✨ Hypoallergenic
✨ Fragrance-free & tear-free
✨ Safe for newborns & up
Everything we do starts with why
We believe in giving babies the safest
Real people making great products
ONLY 9 INGREDIENTS - ONLY CLEAN INGREDIENTS.
Water (aqua)
The soft, caring base that carries and blends all the nourishing ingredients together.
Aloe Vera Barbadensis Leaf Juice
Softly calming and hydrating, aloe helps soothe sensitive skin and keep it moist.
Coco-glucoside
A gentle, plant-based cleanser using coconut and sugar to remove dirt gently without stripping oils.
Panthenol (Pro-Vitamin B5)
A skin and hair conditioner that preserves hydration, leaving baby's skin soft and hair smooth.
Olive Oil
Rich in natural fatty acids and antioxidants; helps nourish, protect, and soften baby’s skin.
Bentonite
A natural clay that gently purifies while adding a silky smooth texture to the wash.
Vitamin E
A powerful antioxidant that supports skin barrier health and helps protect delicate skin.
Spectrastat
A gentle, modern preservative system paired with a humectant; keeps the formula safe while helping skin stay hydrated.
Xanthan Gum
A natural thickener that gives the wash a smooth, easy-to-use texture.